Privacy Policy
Effective Date: [Insert Date]
This Privacy Policy describes how www.devinefragrances.in (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the Site.
1. Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
“Personal Information” refers to any information that can identify you as an individual. Below is a list of the types of personal information we collect and the purposes for which we use it:
A. Device Information
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Examples Collected: IP address, web browser version, time zone, cookie data, pages or products viewed, search terms, browsing behavior.
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Purpose: To load the Site accurately and to perform analytics to improve user experience.
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Source: Automatically collected via cookies, log files, tags, pixels, and similar technologies.
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Disclosure: Shared with Shopify and third-party analytics providers such as Google Analytics and Meta Pixel.
B. Order Information
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Examples Collected: Name, billing and shipping address, payment details (e.g., credit/debit card), email address, and phone number.
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Purpose: To fulfill orders, process payments, arrange shipping, send invoices and confirmations, prevent fraud, and send relevant marketing (with your consent).
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Source: Provided by you during checkout.
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Disclosure: Shared with Shopify, payment gateways (Razorpay, Stripe), shipping partners, and customer service platforms.
C. Customer Support Information
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Examples Collected: Any additional data you provide when contacting support (e.g., order ID, photos, descriptions of issues).
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Purpose: To provide support and resolve queries.
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Source: Provided directly by you.
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Disclosure: May be shared with our customer support partners or CRM providers (e.g., Zendesk, Gorgias).
2. Use of Personal Information
We use your personal information to:
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Provide products and services
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Process orders and payments
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Communicate with you
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Screen orders for fraud
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Comply with legal obligations
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Send marketing (based on your preferences)
3. Sharing Personal Information
We share your Personal Information with service providers as necessary to fulfill our contracts and run the Site. This includes:
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Shopify: Our eCommerce platform. See Shopify Privacy Policy
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Payment Processors: Razorpay, Stripe, or PayPal
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Shipping & Fulfillment Partners: Shiprocket, Delhivery, India Post
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Marketing Platforms: Google, Meta (Facebook/Instagram), Klaviyo
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Customer Service Tools: WhatsApp Business, Email Support, Chatbots
We may also share your information to comply with laws, respond to legal requests, or protect our rights.
4. Behavioural Advertising
We use your Personal Information for targeted advertising, including:
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Google Analytics: To analyze how users interact with the site. Learn more here and opt out here.
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Meta Pixel (Facebook/Instagram): For retargeting ads and campaign optimization.
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Email & SMS Marketing: With providers like Klaviyo or Mailchimp.
You can opt out of targeted advertising:
For broader opt-out, visit the Digital Advertising Alliance: http://optout.aboutads.info
5. Your Rights
A. GDPR (For EEA Residents)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):
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Access your data
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Request correction or deletion
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Object to processing
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Request data portability
To exercise your rights, contact us at [Insert email address].
Data is processed in Ireland (via Shopify) and may be transferred to Canada or the USA. For more details, refer to Shopify’s GDPR Policy.
B. CCPA (For California Residents)
Under the California Consumer Privacy Act (CCPA), you have the right to:
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Know what data we collect
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Request deletion
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Opt out of data sale (we do not sell personal data)
To make requests or appoint an authorized agent, email us at [Insert email address].
6. Data Retention
We retain your data unless you request its deletion. For marketing data, we retain information in accordance with email/SMS opt-out policies or applicable laws.
7. Automated Decision-Making
We do not use automated decision-making that significantly affects you. Shopify may perform basic fraud detection which does not impact users legally or significantly.
8. Cookies
We use cookies for store functionality, analytics, marketing, and social media integration. Cookies include:
Essential:
| Name | Function |
|---|---|
| _ab | Access to admin |
| _secure_session_id | Navigation |
| cart | Shopping cart |
| checkout_token | Checkout process |
| secure_customer_sig | Customer login |
Analytics:
| Name | Function |
|---|---|
| _shopify_y, _y | Shopify analytics |
| _landing_page, _orig_referrer | Track pages |
| _tracking_consent | Store cookie preferences |
You can manage cookies through your browser or at www.allaboutcookies.org.
9. Do Not Track
We do not alter our practices in response to Do Not Track signals due to inconsistent industry standards.
10. Changes to This Policy
We may update this policy as necessary. Changes will be posted on this page with an updated “Effective Date.”
11. Contact Us
If you have questions, requests, or complaints, contact us at:
📧 Email: [Insert your email]
If you’re unsatisfied with our response, you can contact your local data protection authority.
For example, in the UK: https://ico.org.uk/make-a-complaint/